Tuesday 15 March 2011

Part Three: Pricing, Social Groups and Magazine Distributor

Stories that have featured on my magazine cover and double page spread aren’t at all scandalous which gives off a really positive impression. My magazine only appears to be saying what is really there and going on in society, as too expanding what maybe or isn’t even there which often causes trouble and sadness. The image isn’t at all sexual which even furthers the respect for the magazine, especially on this issue. Both artists are commonly known for sexual presentation however on my magazine I've cooled it down; keeping it still a little sassy however not extremely provocative.


All of the images and stories that have been produced within my magazine, never feature dishonesty or un-kindness. They represent all artists in a truthful light giving the readers a sense of dignity. My cover which gives off a very professional tone and attitude, making the whole magazine appear so much more mature to the rest which are currently on the market. It's dark pink tones have a small sense of adolescence and youth making sure the readers don't feel too old. 

Bauer Media is the publisher of my magazine for many reasons. It's institution have great relationships with engaged readers and business'. As stated on their website: We connect audiences with compelling contents, whenever, wherever and however they want." This is certainly the type of attitude that I want my magazine to be published through. Not only this, but they also currently don't produce a magazine like the one I have to offer. Having too many of the same magazines within one distribution means that they will all be very similar and have the main core content. Bauer Media has many company friends within the magazine business which would enable me to get great content produced as well as the best advertisement. Finally, this magazine company state that they allow a subsidiary to have the majority of control of the magazine as long as the final material is outstanding and will sell. As I want to have ultimate control of 'Envy', this company allows me to do it as long as I meet deadlines and produce great material.

As said at the beginning of the project, I was wanting something along the lines of mid-teens to early twenty readers; both of which highlighting the process of growing up and not being at the height of sophistication. As stated previously, I don't wish for my magazine to infer morals of being too fat nor too skinny, however just being yourself. In the questionnaire I did realise that Pop magazines aren't really focused towards the stereotypical straight men as they have their own specialised category such as hip hop, rap or dance. I have offered content on the front cover however for both males and females that would hopefully bring both sorts of revenue in. However even if the stereotypical straight man doesn't purchase the magazine, it won't cause a great decrease in sale figures as there is of course your average, stereotypical homosexual guy that finds my content quite appealing. On the cover, my image doesn't represent or encourage anorexia within teens. Ellie is a girl with great proportions and looks fantastic with her different looks; curly hair, cheeky smile - not gaunt cheeks and bones.

As a lot of people tend to pass on the magazines to other friends as shown in my questionnaire, this therefore means that my magazine would rank higher within the advertisement business. More people would see their advertisements which would therefore mean I can charge higher pricing for single and double pages. Having advertisements such as these in my magazine have made me able to offer a much cheaper price then any other music magazine on the market, perhaps meaning people will feel more obliged to purchase it. As demonstrated on my contents page, there is an advertisement page which will be printed on the back on the front cover. In my questionnaire, the majority of people that purchased a magazine related to the pop music were female; this has is why I didn't incorporate large features for male audiences.

I have managed to reduce my magazine down to an even better pricing then the originally planned £3; reason being stated above. £2.50 is likely to be much more affordable within the age gap of 15-24 and I feel like I have definitely reached my socio-economic bracket of C2, D and E. As this is quite a bit cheaper then the usual NME or Billboard, my target audience would feel more drawn to mine as my music magazine offers the same, if better content even; all for a lower price. I have been able to achieve all of the above through-out the project has I have always kept my target audience in mind within developing. In a sense, I feel that my media product doesn't represent stereotypical or particular social groups as it provides great content for many ranges; I haven't specialized into too small a gap on the market. I just want anyone to read my magazine that feels the need to be cheered up and feel that they can be accepted as themselves in society.

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