Although demographics is in someway extremely stereotypical, it does provide a much deeper insight of how and why specific categories of people purchase dissimilar magazines. It allows audiences to be classified into categories using any form of data regarding age, gender and/or socio-economic groups.
•< 15
•15 – 24
•24 – 35
•35 – 55
55 >
55 >
The demographics above reflect how pop music magazines are focused towards a younger generation of readers as to people who are of an older age. Although the genre has no defined subcultures, it doesn’t therefore mean that will appeal to everyone of an older age. Clearly this can be seen within the demographics as people of the older generation barely feel the slightest urge to purchase a pop magazine.
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