Above everything, the clear choice of my music magazine name was going to be ENVY. Names such as 'Reason' where extremely prolonging and didn't roll of the tongue as Envy did.
Not only is it sleek sexy and sassy, but it's also short and snappy. I checked a lot of the magazine names to ensure I didn't have the same as any of the others as of course that would be copyright. It needed to be completely original and fresh so when it's released onto the market, readers have never seen anything like it before. One of the best things about it, is it can be hyphenated to the other option 'NV' which I included into my initial ideas.
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